編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Service Marketing( 724 U0450 ) |
2 | 9-504-025 | Singapore Airlines: Customer Service Innovation | Deshpande, Rohit;Hogan, Hal | Marketing | Service Marketing( 724 U0450 ) |
3 | 9-601-163 | Ritz-Carlton Hotel Co. | Sucher, Sandra J.;McManus, Stacy | Service management | Service Marketing( 724 U0450 ) |